Netflix Inc. began its password-sharing crackdown earlier this year, and now the company is set the raise prices again in the United States.
announced Wednesday it is increasing the price of its basic tier to $11.99 a month from $9.99, and raising the monthly price of the premium tier to $22.99 from $19.99, the first time the streaming giant has had a plan over the $20 threshold.
The company will keep the prices of its ad-supported service at $6.99, as well as its standard plan at $15.49.
Netflix executives said they “mostly paused price increases as we rolled out paid sharing,” but “as we deliver more value to our members, we occasionally ask them to pay a bit more.”
It can be difficult to keep track of so many changes in pricing and ad models across all of your streaming services. So here’s a look at where the major streaming services stand on pricing this fall, and how their prices compare.
- $6.99 a month for standard with ads
- $15.49 a month for standard without ads
- $22.99 a month for premium without ads
What to know: Netflix launched its ad-supported tier last year for its lowest price in years, and subscribers with that plan see four to five minutes of commercials per hour. Both standard plans have slightly worse video and sound quality and can stream two devices at the same time, while the premium plan allows for four devices on the platform at the same time.
Netflix recently dropped its ad-free basic plan in the U.S. and the U.K., for new members. Current customers on a basic plan can remain on the plan until they wish to change.
Netflix’s stock jumped more than 10% after Wednesday’s earnings report amid a spike in subscribers.
See also: Netflix officially ends DVD rentals. This is the movie inside the final red envelope.
Netflix began cracking down on password sharing in 2023, and is giving account-holders the option to pay an additional $7.99 a month to add users to their existing ad-free plans.
- $7.99 a month with ads
- $13.99 a month with no ads
What to know: The Walt Disney Co.’s
streaming platform features popular franchises including Marvel, “Star Wars” and Pixar. The price for the Disney+ ad-free plan increased to $13.99 on Oct. 12, and the price for the ad-supported plan remained the same.
Disney offers bundle options sports digital subscription service ESPN+, which Disney owns, and Hulu. The company is also set to debut some password-sharing restrictions on Nov. 1 in Canada, and could roll them out in the U.S.
“You may not share your subscription outside of your household,” Disney’s updated Help Center reads.
- $7.99 a month for basic with ads
- $17.99 a month with no ads
What to know: Hulu raised prices last year, and was one of the first major streaming brands to offer an ad-supported tier. Disney owns a majority stake in Hulu, and offers a larger bundle that includes Hulu, Disney+ and ESPN+ for $12.99 a month, with ads.
Hulu’s ad-free tier increased to $17.99 on Oct. 12.
- $8.99 a month for standalone video service
- $14.99 a month
What to know: The price for Amazon
Prime, the company’s flagship service that includes access to Prime Video, has been the same since February 2022, and it will continue to be the same price in 2024. Amazon will debut ads to Prime members who use Prime Video next year, as well as those who subscribe to Prime Video only, but not Amazon Prime. Customers will have to pay an extra $2.99 a month to remain ad-free.
A Prime membership costs $139 when purchased annually.
- $9.99 a month with ads
- $15.99 a month with no ads
- $19.99 a month with no ads and more simultaneous devices
What to know: The streaming service formerly known as HBO Max merged with Discovery+ last year and was rebranded as Max.
After the merger, prices for the ad-supported tier have stayed the same, but prices for its middle and ad-free tier rose from $14.99 to $15.99 a month. The service, which is run by Warner Bros. Discover
features shows including “Curb Your Enthusiasm” and“Succession,” as well as films from DC Studios
- $6.99 a month with no ads
What to know: Apple Inc.’s
streaming platform Apple TV+ increased by $2 a month last year, from $4.99 to $6.99, and interested customers can bundle Apple TV+ with Apple Music for increased savings. AppleTV+ does not have a cheaper ad plan like some other streaming companies.
Since that price increase, Apple added Major League Soccer’s Season Pass to its service, allowing customers (for an additional fee) to watch MLS games and soccer legend Lionel Messi, who joined the league this year.
- $5.99 a month with ads
- $11.99 a month with no ads and Showtime
What to know: Paramount+ has two different plan options. Prices for its lowest-price tier, which includes advertisements, have increased by $1 since last year. Paramount’s PARA ad-supported tier also includes live sports such as the NFL on CBS and the UEFA Champions League.
- $5.99 a month with ads
- $11.99 a month with no ads
What to know: Peacock ended its free-with-ads streaming option in 2023, and now has just two offerings. The streaming service owned by Comcast
features access to live sports including the NFL and the Olympics, as well as hit TV shows including “Yellowstone” and “The Office.”
See also: Want to catch every NFL game this season? Here’s how much it will cost you.
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